FAMILY

(n.) a mutually uplifting group sharing values, wisdom & talent to elevate collective well-being

 
 

Part consultancy, part accelerator, we co-create brands & businesses that connect us to ourselves, each other & the earth.

We are endlessly curious about the connection between humans & nature, scarcity & abundance, business & impact, and the need for a holistic approach.  We are united in a calling to serve with a philosophy rooted in purpose and social commerce.

We work with entrepreneurs, early stage and established companies across retail, design, wellness and food to ignite, commercialize & mindfully grow companies, while building engaged communities around them.  Anchored in the framework of family, we inject strategic, creative & operational expertise and conscious capital for clients & ventures.

We believe human potential is limitless when rooted in purpose and are excited about using business as a way to power change.

““A true vocation calls us out beyond ourselves; breaks our heart in the process and then humbles, simplifies and enlightens us about the hidden, core nature of the work that enticed us in the first place.”
”
— David Whyte

How We Work

 

CONSULTANCY

A brand and business has a goal, something they want to be, someone they want to attract, something they want to create – we are here to help take them from where they are now, to where they want to go.

We work with clients to build the foundation and lay the roadmap to get there -  providing strategic, creative, operational, and financial guidance along the way.  Commercially minded but creatively led, we are experts in brand, consumer and the physical dimensions that connect the two.

ACCELERATOR

As vested partners, we operate like a foundry, co-creating companies and providing the talent, expertise & resources to develop, prove & scale early stage ventures.  

We tailor our approach to best suit each company, depending on its stage and the team in place, ensuring a strong foundation and supporting growth across stages.  

 
“Creativity takes courage
”
— Henri Matisse

Our Services

With the “been there, done that” experience of leading brands at scale & the hustle to build them from scratch, our toolbox spans creative and commercial dimensions across growth stages.

 

STRATEGIC PLANNING + ADVISORY

  • Audits + Opportunity Assessments

  • Strategic Planning

  • Operational Roadmaps

  • Business Models + P&L Management

  • Due Diligence

BRAND + EXPERIENCE STRATEGY

  • Brand Purpose + Strategy

  • Product + Experience Strategy

  • DTC + Omni-Channel Retail

  • 3 C’s: Content, Community + Commerce

  • Integrated Marketing

  • Business Development + Partnerships

 

CREATIVE SERVICES

  • Creative Direction

  • Brand Identity Design

  • Content Strategy + Production

  • Art Direction

  • Visual Merchandising + Styling

“Who looks outside, dreams;
Who looks inside, awakes.”
— Carl Jung

The Team

Our unique mash-up of deep domain expertise, strong market pulse and fluency in the language of brand offers a distinct perspective to both early stage and high-growth companies.

 

MARLENA MARCHEWKA

With 20+ years of Operational and Consulting experience spanning early stage and established companies, Marlena brings a unique perspective.  She has held a number of senior level positions with leading lifestyle brands & retailers such as Jenni Kayne, Victoria’s Secret, 7 For All Mankind and advised startup’s & investors such as Reformation and Citigroup. With an MBA in Fashion, Experience and Design Management from SDA Bocconi, Marlena leads with both creative and commercial sensibilities.

Passionate about elevating well-being, she has shifted gears and been co-creating and advising purpose driven ventures across sustainable design, future of food, clean beauty, and integrative health.

Marlena is deeply drawn to the natural (chalk it up to her Canadian roots), which took her from the bustle of NY to Rustic Canyon, CA where she enjoys her garden oasis and the good life with her partner Jobi, and her pack of pups, Hank, Andy and Rita.

CAMERON CLAIR

Cameron has helped develop & grow some of the most revered brands in hospitality including Thompson Hotels, Soho House Group, Goodwood Estate & The Hideaways Club. With an MSc in Real Estate from the London School of Economics, coupled with a creative vision and eye for detail, Cameron specializes in brand & business development, experience design and project management.

Most recently Cameron co-created the South Kensington Club, a modern wellness members club in the heart of London with fitness, social & traditional bathhouse facilities, directing the project commercially & creatively.

After earning her stripes in both London & New York, Cameron was pulled to California's sunshine & slower living and now calls Venice home.  Often found bathing in nature's beauty, she is always on the hunt for the best hot spring & undiscovered hideaway.